Thursday 10 April 2014



CRESCENT UNIVERSITY, ABEOKUTA
COLLEGE OF SOCIAL AND MANAGEMENT SCIENCES (COSMAS)
DEPARTMENT OF MASS COMMUNICATION
Course:      MAS 318 Information Technology and Media Practice (2 credits. Compulsory)
Students:    32
Lecturer:    Okunnu G. O
                     M.Sc. Communication Studies (LASU);
                     B.Sc. Mass Communication, (LASU).
                     Department of Mass Communication,
                     Crescent University, Abeokuta
E-mail:         brosgeez@yahoo.com
                  
Course Description
The course is designed to introduce communication students to information and communication technologies that influence media practice. The benefits of ICT to the media are fully examined. These will include online news research and reporting; web journalism and the world of blogs, flickers and twitters.

Course Objective
Information technology is increasingly affecting our lives in a manner which has become commonplace. It has become an integral and accepted part of everyday life for many people, and it is believed that this trend will continue, to the extent that, these technologies will become a vital aspect of people’s work and social lives. Journalism is one area in which these technologies has influenced, in terms of how journalists gather and disseminate information to the mass audience and also how the audience receive the message. Hence, this course is expected to introduce communication students to these technologies and how they influence and will continue to affect media related activities. In specific terms, at the end of the course students should be able to:
      1.            Appreciate the historical trend of ICT and its effect on media practices
      2.            Identify and understand the theories that attempt to explain this phenomenon
      3.            Identify the various technologies and how they influence media practices
      4.            Highlight emerging issues affecting the media practices due to the nature of these technologies

Method of Grading
Students will be graded based on the following criteria:
Criteria
Score (%)
Weekly assignment
20
Class Test
10
Attendance and active participation in class
10
End of Semester Examination
60
Total
100










Lecture Contents

Week 1:                                   Introduction to Information Technology and Media practice
Week 2 & 3:                            Theoretical framework
Week 4:                                   From Gutenberg Technology to the Digital Age: An analysis of mass media history
Week 5:                                   Appraisal of how information and media technologies influence media practices (news gathering, news production and news distribution)
Week 6:                                   Evaluation of digital tools for media practice
Week 7:                                   Web Journalism (story telling on the web)
Week 8:                                   Appraisal of emerging issues affecting web journalism (legal factors, reporting restrictions, copyright issues, socio-cultural factors)
Week 9:                                   Freelancing on the web (the opportunities and challenges associated with writing for publication on the web.  Writing for the web. The online audience.  Online research.  Sourcing stories from the web.)
Week 10 & 11:                        Challenges, benefits and prospects of ICT for media practices in Nigeria
Week 12:                                 Revision



SUGGESTED BOOKS
Bruce D. Itule & Douglas A. Anderson (2008) News Writing & Reporting for Today’s Media. New York: McGrawHill
Gill Branston & Roy Stafford (2006). The Media Student’s Book. 4th Edition. New York: Routledge, Taylor & Francis Group

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